1.
implementation, optimisation + ongoing management
We assist with the implementation and set up of ad campaigns and their ongoing management and optimisation so that we ensure delivery of the best performing and best converting creative in line with advertiser and publisher objectives. Clients typically work with us either on an as-needed hourly basis or a fixed number of hours per month as required.
2.
rich media + 3rd party partner setup, test + troubleshoot
Publishers now use a variety of 3rd party platforms to ensure their inventory is effectively monetised across Display, Mobile, and Video. As such we increasingly work with 3rd party vendors and the Publisher concerned to set these platforms up and to ensure they are working as they should, troubleshooting and resolving any issues that may arise.
3.
programmatic setup, optimisation and scheduled reporting
Given the increasing shift to Programmatic advertising many Publishers now use a variety of platforms to more effectively monetise their traffic. We can assist with the setup and implementation of these platforms onto a Publisher’s site and the ongoing optimisation and reporting needed to increase yield conversion and ultimately overall revenue.
4.
All other ad-tech support and troubleshooting requirements
With over 20 years of ad ops campaign experience amongst us we have the skills and experience to effectively troubleshoot all AdTech issues and to work with you or any external 3rd party provider to resolve them. For publishers we also source and vet 3rd party platform providers on your behalf to help you maximise your site revenue.
5.
bespoke ad operations training, consulting and seminars
Whether you’re an advertiser, agency or publisher we can run bespoke ad operations training sessions for your team in order to get them skilled up and able to traffic and manage campaigns themselves ; we can do this on an ad hoc or ongoing consultancy basis as needed.
6.
tag testing and scheduled campaign and month end reporting
Campaign reporting and end of month Publisher reporting are crucial elements of what constitutes Ad Operations ; we offer this to clients either as a stand alone service or as part of a wider package of services . In all respects we are flexible and work with clients on an ad hoc hourly rate basis or a fixed rate basis as required.
