Blog
Published 7 Dec 2022
When you run a digital advertising campaign, there’s a lot to consider. You need to create ads, make sure they’re showing up in the right places at the right times and keep track of how they perform.
Published 7 Dec 2022
Ad fraud is a well-known threat to digital advertisers, but it’s not always clear what kind of ad fraud you’re facing. Here are some examples of the different types of ad fraud and how they…
Published 6 Sep 2022
Are you looking to improve your marketing campaigns? If so, you might be wondering about the benefits of using first-party data and third-party data. In this blog post, we’ll discuss the pros and cons of each type of data so that you can make the best decision…
Published 4 Sep 2022
Header bidding has revolutionised the ad industry by giving publishers more control over their ad inventory and enhancing the overall user experience. By implementing header bidding, you can increase your ad revenue by up to 30%. Read on for a detailed…
Published 2 Sep 2022
When it comes to ad ops, there are a lot of different options to choose from when it comes to advertising. You can go with display ads, mobile ads, or video ads. But which one is the best option for your business? Let’s take a look at the pros and cons of each…
Published 4 Aug 2022
When it comes to choosing the right ad ops company, there are a lot of questions you need to ask. After all, this is a team that will be responsible for managing your advertising campaigns and ensuring that they are profitable. Not every company is created equal…
Published 2 Aug 2022
What is ad fraud? How does it work? And why should you care? In this blog post, we will answer all of those questions and more. Ad fraud is a huge problem in the online advertising industry, costing businesses billions of dollars each year. But many business…
Published 28 July 2022
If you’re involved in online advertising, then you’ve probably heard the term “Ad Ops.” But what does it mean? Ad Ops is short for Advertising Operations, and it’s the process of managing and executing online ad campaigns. This can….
Published 25 July 2022
If you are a business with an online presence, then you know the importance of advertising. However, managing and executing effective advertising campaigns can be difficult and time-consuming. That’s where an Ad Ops provider comes in…
