28 Jul What Is Ad Ops?

Ad ops is a broad term for all of the work that goes into creating and managing digital advertising campaigns. Ad ops are everywhere in the ad world, and it’s important to understand what ad ops do so that you can better understand how your favourite sites run their ads or connect with their audiences.

Ad Ops stands for advertising operations

Ad ops are the management of digital ads, which includes the process of creating, managing and optimizing ads. Ad ops are part of marketing operations, a subcategory that includes both ad ops and other types of digital marketing activities. In some companies, there may be separate departments for ad ops and other functions such as web development or web design.

The Ad Ops team manages the entire campaign

The team is responsible for managing every aspect of an ad campaign. From setting up campaigns, trafficking ads and reporting on results to working with the creative and analytics teams, Ad Operations (or “Ad Ops”) is the hub where all aspects of digital advertising come together. They provide the tools to make sure everything runs smoothly across all channels so advertisers can reach their target audiences with great content at scale.

Ad Ops is everywhere in the ad world

When you hear the term “ad ops,” it’s probably in reference to a very specific type of job. In fact, there are lots of different types of ad operations careers—it’s not just one thing.

These positions can be found in all sorts of organizations, ranging from digital publishers to television networks and everything else in between. And while these jobs may look different on paper, they all have one thing in common: they’re incredibly demanding and high-pressure roles.

Roles and Responsibilities of Ad Ops

As an Ad Operations Specialist (Ad Ops), you’ll manage the day-to-day operations of your client’s campaigns and help them reach their business goals through the strategic use of AdWords. You will work closely with other specialists and managers on the team to identify opportunities for optimization and develop actionable recommendations for campaign improvements. You’ll be responsible for everything from setting up keyword bids and managing budgets down to checking that ad landing pages are properly configured and sending reports on campaign results.

Different ad technology requires different skills.

If you’re new to the world of advertising, this can be an overwhelming task. But if you’re interested in getting started with ad ops, it’s important to understand that different types of companies and brands need different types of ad tech. You might find yourself managing campaigns for one brand or company, but then realize that there are other brands and companies that should be using a different type of ad technology because their business models are different from yours.

The best way to understand what type of ad technology is right for your client is by understanding the specific needs behind their goals and objectives before setting up any campaign.

Ad ops are constantly changing and evolving.

So what is ad ops? Well, for one thing, it’s constantly changing and evolving. If you’re looking for a job in advertising (or just want to be able to follow industry news), you’ll want to keep an eye on Adweek’s Digital Ad Operations Report, a quarterly report on digital ad operations trends. It’s a great resource for understanding how the field has been shifting over time and where it may go next.

In addition to the day-to-day work of monitoring campaigns and making sure they’re running smoothly, ad ops professionals must have strong teamwork skills in order to collaborate with other departments within an organization—especially marketing, sales and business development teams.

How to get started in ad ops

The best way to learn about all of the small details of ad ops is to get hands-on experience. As a front-end developer, you might think that an internship would be your best bet for getting exposure to ad tech. While internships are great ways to learn new skills and gain experience, they don’t always give you a full picture of the work involved in ad operations. Because everyone’s roles are so different—and because there are dozens of tools and technologies that are used in ad ops—internships don’t always offer enough time or room for you to build up your expertise in any one area.

Conclusion

The best way to learn about all of the small details of ad ops is to get hands-on experience. You don’t have to take classes or read books—just go out there and start working with different technologies and tools. The more you know, the better off you’ll be!

If you have any questions about our ad operations services please feel free to get in touch with our team.