When you run a digital advertising campaign, there's a lot to consider. You need to create ads, make sure they're showing up in the right places at the right times and keep track of how they perform. But why do all that work yourself when...
Ad fraud is a well-known threat to digital advertisers, but it's not always clear what kind of ad fraud you're facing. Here are some examples of the different types of ad fraud and how they can affect your business. 1. Traffic fraud The most common type of...
Introduction Data is the lifeblood of many industries, and customer data is especially valuable. There are two main types of data that can help you understand your customers: first-party and third-party. The difference between them might seem straightforward at first, but it's actually one of the...
Introduction Header bidding is a great way for publishers to increase their ad revenue. It's a technology that gives publishers more control over their inventory, which allows them to get a better deal from advertisers. Header bidding works by allowing buyers and sellers of digital ad...
When it comes to ad ops, there are a lot of different options to choose from when it comes to advertising. You can go with display ads, mobile ads, or video ads. But which one is the best option for your business? Let's take a...
When it comes to choosing the right ad ops company, there are a lot of questions you need to ask. After all, this is a team that will be responsible for managing your advertising campaigns and ensuring that they are profitable. Not every company is...
Ad fraud is big news in the digital advertising industry and with good reason: it's a rampant problem that can cost advertisers billions of dollars per year. But don't worry! We're here to help you navigate this treacherous territory and understand how ad fraud works...
Ad ops is a broad term for all of the work that goes into creating and managing digital advertising campaigns. Ad ops are everywhere in the ad world, and it’s important to understand what ad ops do so that you can better understand how your...
If your business has spent years perfecting your product and service offerings, building a loyal community of customers and cultivating relationships with key partners and is ready to scale up and look for ways to grow? If yes, you definitely should consider what an ad...